Jimmy Brings recruits Sophie Monk to promote service during lockdown
Alcohol delivery service Jimmy Brings has partnered with television host Sophie Monk to promote its 30-minute delivery service during COVID-19 lockdowns.
Nick Hunter, executive creative director of creative agency Paper Moose, said the the brand’s first TVCs were turned around in two weeks – a challenge given the current circumstances.
“It was great having the agility to work with Sophie and the team [at] Jimmy Brings to quickly bring to life this fun, quirky reflection of our iso lives,” he said.
“We jumped at the opportunity to work with Jimmy Brings again – their brand had such a great sense of humour.”
Finally a break from the ‘we’re here for you’ brand messaging everyone is swamped with. I might have even cracked a smile at this one
Did they just comp in the yoga pose and reuse the doorbell and brown paper bag from her UberEATS ad?