JJ Eastwood switches from NineMSN to head advertising at eBay
Eastwood
NineMSN has seen the departure of JJ Eastwood to rival online operation eBay less than a year after he joined as specialist sales director.
Eastwood has been named as eBay’s head of advertising for its Australian and New Zealand operation.
He will report to sales and marketing director David Odgers, with a brief to grow eBay’s position as an online publisher.
Prior to NineMSN, Eastwood worked in roles at Fairfax Digital and News Ltd.
He said: “I’m excited about the opportunity to work with such an iconic brand at an exciting stage in its evolution.”
Eastwood’s appointment comes as eBay launches geoTribes, which allows advertisers to segment consumers by demographics.
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good for him – his talents were wasted at ninemsn in a role that was too internally focussed!
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