Job vacancy rate in media agencies drops but some markets are left hanging

Darcy Song

February 2, 2023 4:35

The job vacancy rate in media agencies has reduced to 8.5% in 2022 from 12% in 2021. However, some markets accounted for more unfulfilled positions such as Sydney, which housed 62.3% of the open roles.

An annual industry census conducted by the Media Federation of Australia (MFA) found that following Sydney, Melbourne accounted for 27.6% of the vacant media agency jobs in Austalia, while Brisbane had 5.8%.

MFA reported that it represents over 90% of all media billings placed by media agencies in Australia. As of September 2022, staff numbers in media agencies are up 6.2% year-on-year, with MFA agency members employing 4,685 people, compared to 4,412 people in 2021 and 3,703 in 2020.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.