Comedian John Cleese is the new face of Bankwest in a new series of ads created by Host.
Four spots, co-written by the Monty Python star, highlight ways Bankwest makes banking easier.
Cleese plays a cynical customer gradually won over by Bankwest staff member Katie.
Host ECD Bob Mackintosh said: “Hearing that John liked the idea and was keen to be in the campaign was great. Learning that he actually wanted to write the scripts with us was even better.
Paul Vivian, Bankwest GM of cstomer communications and brand said: “This is an important evolution for our brand as we focus in on what truly matters to our customers – making their banking easier for them.”
The campaign marks a move away from the bank’s long running campaign featuring various talking animals.
The ads were directed by Aaron Stoller, through prodcution company Revolver.
Agency: Host Sydney
Media Agency: Ikon
- ECD: Bob Mackintosh
- ECD: Julian Watt
- Associate Creative Director: Will Miles
- Broadcast Production Director: Kaija Wall
- Account Management Gareth Pask, Bel Hissey, Karen Martin, Laura Aldington.
- Planning: Frank Bethel, Tobey Duncan
- Production Company: Revolver
- Director: Aaron Stoller
- Producer: Pip Smart
- DOP: Russell Boyd
- Editor: Bernard Gary
- Photographer: Chris Searl
A previous Bankwest campaign featuring a talking bird: