John Sintras out of global role at IPG Mediabrands as fallout begins from Tajer’s exit
Less than two months after it was announced IPG Mediabrands’ global CEO Henry Tajer was leaving the role to return to Australia, one of his hand-picked lieutenants, John Sintras, is also “transitioning” out of the business.
John Sintras “transitioning” out of IPG Mediabrands global role
Mumbrella understands Sintras left the business a month ago – shortly after Tajer departed after executives pushed back against changes he introduced to the business – but IPG has worked to keep his departure under wraps.
IPG confirmed that Sintras was no longer involved in a leadership role at the business in a short statement, but would not confirm if he was leaving the business entirely, although it is understood his office in New York has been empty for several weeks.
What a strange story this has been over the past 18 months. One has to feel for the families who have been displaced and will now have to come back to Aus in such a short time. Strange days indeed.
“Displaced” is a bizarrely emotional word to use to describe the departures of Tajer and Sintras. They aren’t displaced. They aren’t refugees. They were quite happy to “displace” their families to go to NYC to take the money shot. Now it hasn’t worked out, they can apply for other roles in NYC if they wish to stay there.
New York is a tough environment full stop. And no one does office politics better than the Americans. Welcome to the big dance boys.
I wonder who is leaking all this information to the press in Australia to discredit IPG, no evidence or facts exists to support anything was resisted by US execs, seems both side of the story would make a balanced article
I would suspect the leak is from the ‘troubled team’ as Sintras’ news was supposed to be kept under wraps by IPG. Looks like there would be more dirty linen coming in the news
Hmmm …
Sounds like they gave IPG Mediabrands a brain transplant, but the body rejected it.
Wonder what this will mean for Mat Baxter and co who are still there…
John is both a gentleman and an extraordinarily talented individual, sadly it seems neither of these characteristics matter in global agency politics. I hope we are lucky enough to have him back on our shores soon, we would be very lucky to have him.
The main business of this industry in New York isn’t doing good work. In fact, mediocrity is the market, politics are the main thing, and you can have a long career without doing anything good.
Anyone that worked with John knows that he is a good guy, has vision but is also a great politician. Shit happens and alliances matter. Great people are let go from organizations all the time. Look at the blood bath at Starcom.
Who knew that success in the Australian media market isn’t 1:1 scalable to the global marketplace? These guys couldn’t get much done in New York, other than nonsensically centralizing then decentralizing the agency’s offerings and cutting 50+ jobs over their short tenure. They failed in every sense of the word and are heading back to Oz with their tails between their legs. Good riddance.
Life is to short to ponder ones supposed failures , it’s all about the journey and where that journey takes you . New York is just another journey full of egocentric maniacs ……. your lucky John you can come home yo the fabulous place called Australia ……. howdy mate