John Sintras out of global role at IPG Mediabrands as fallout begins from Tajer’s exit

Less than two months after it was announced IPG Mediabrands’ global CEO Henry Tajer was leaving the role to return to Australia, one of his hand-picked lieutenants, John Sintras, is also “transitioning” out of the business.

John Sintras

John Sintras “transitioning” out of IPG Mediabrands global role

Mumbrella understands Sintras left the business a month ago – shortly after Tajer departed after executives pushed back against changes he introduced to the business – but IPG has worked to keep his departure under wraps.

IPG confirmed that Sintras was no longer involved in a leadership role at the business in a short statement, but would not confirm if he was leaving the business entirely, although it is understood his office in New York has been empty for several weeks.

“We can confirm that he’s no longer actively involved in the leadership of the company as we work through a transition period,” the confirmation said.

The company used similar language in an internal email when Tajer exited.

Sintras was amongst a handful of Australian media agency executives who were hand-picked by Tajer when he was named as global CEO in 2015.

Henry Tajer to return to Sydney

Others to join Tajer’s “entourage” included former UM CEO Mat Baxter  who became global chief strategy and creative officer, MNet Boss Travis Johnson, who became global head of mobile, and Cadreon’s Marc Lomas who SVP of Programmatic East but later departed to join Amazon.

Other hires under Tajer included Starcom Mediavest’s Di Richardson, poached to become chief strategy officer of UM’s US operations, and former Faulkner Godbold co-founder Charles Godbold who was hired to lead global media auditing for IPG Mediabrands.

After Tajer’s move to New York he set about restructuring the business to become more agile and entrepreneurial.

However, it is understood some of the changes have been resisted by US executives resulting in the current situation which now may have claimed both Tajer and Sintras.

Insiders have described the situation at IPG as “watching a new regime being put in place and eradicating everything that Henry put in place”.

A number of internal divisions created by Tajer are also understood to have been dissolved with further changes expected in coming weeks.

“There is a lot of fallout that is about to happen,” one source said.

Sintras is one of Australia’s most respected media agency executives who rose from a media role at Leo Burnett to become chairman of SMG Australia and director global experience product.

He was also a longstanding chairman of the Media Federation of Australia.


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