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John West reveals Fisherman versus Bear ad

John West has followed up the teaser campaign it debuted this week, which introduced a heroine to its memorable fisherman Vs bear story, with a full 90-second reveal ad in the style of a blockbuster movie.

The agency behind the campaign is BWM, which won the business from Grey Melbourne last year.

The lead creative behind the ad was former Grey Melbourne ECD Ant Shannon.

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