Johnson & Johnson global media review puts OMD locally on alert over $25m account

May 27, 2015 12:56

Major consumer brand company Johnson & Johnson has confirmed a global media review for its $2.6bn advertising budget.

Mumbrella understands that Australia is one of the markets impacted, with local incumbent OMD on alert over the major media account.

In a statement the company said: “Johnson & Johnson is conducting a global agency review across the company’s consumer, pharmaceutical and medical-device businesses and brands.

“Our goal is to ensure we have the best media capability in strategy, planning and buying against evolved business strategies and marketing frameworks for Johnson & Johnson’s business sectors and brands around the world.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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