Mamamia poaches IPSOS research director and media commentator Rebecca Huntley

Rebecca HuntleyWomen’s lifestyle websites the Mamamia Women’s Network has poached IPSOS research director and media commentator Dr Rebecca Huntley, Mumbrella can reveal.

Huntley is one of Australia’s most prominent researchers on social and consumer trends, and will take up the role of director of research and insights, and also be senior writer across its websites.

“Rebecca is without peer in her research field, and I’m delighted to have her working closely with our clients, sales team and on bringing new leading research and insights on women to the Australian media landscape,” said Kylie Rogers national sales director of the Mamamia Network.

Huntley was the director of The Mind & Mood Report – Australia’s longest running social trends report – for almost a decade, has authored a number of books and is a regular media commentator.

“As a digital first, women’s first media company MWN have always been the zeitgeist on what Australian women want, and to be able to bolster that with the exceptional capabilities of Rebecca Huntley is a sensational augmentation of our current offering for our clients,” said Rogers.

Huntley said she was pleased with to join Mamamia: “I am thrilled to be part of The Mamamia Women’s Network. It’s a success story I’ve observed and admired from afar for some time.

“I am excited about focussing my passionate interest in social research on Australian women in all their diversity and enhancing Mamamia’s already great understanding of the market.”

She will continue in her role as a co-host of Mamamia Network’s the Debrief Daily ‘Just Between Us’ podcast, sharing the role with Sarah MacDonald.

Laura Demasi, who co-authored The Mind & Mood Report with Huntley will be the main point of contact for inquiries on the study within IPSOS, following Huntley’s departure.

Nic Christensen 


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