Jonathan Chancellor sells Property Observer to Urban.com.au

December 11, 2020 3:48

Off-the-plan property marketplace, Urban.com.au has acquired Property Observer, with the subsequent merger of the two platforms effective from today, 11 December.

Property Observer was founded in 2011 by Jonathan Chancellor (former Property editor at The Sydney Morning Herald) while at Private Media (publisher of Crikey and Smart Company) and quickly established itself as a leading property investment news website. Chancellor acquired full ownership from Private Media in 2015. Chancellor and his team of five will be joining Urban.com.au, Chancellor will assume the role of editor-in-chief.

Urban.com.au (formerly Urban Melbourne) was founded by Mark Baljak and Alastair Taylor in 2013 as a property blog and online news portal. In 2018 Mike Bird and George Glover became majority shareholders and has since evolved to become a one-stop-shop for home-hunters seeking information for off-the-plan apartment and townhouse projects and developers across Australia. Bird and Glover, are also majority shareholders of Social Garden; an independent 50-person performance marketing agency specialising in property development and higher education.

George Glover and Mike Bird.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.