Jonathan Pease, John Du Vernet and other adland executives launch ‘micro consultancy’ Delorean

Former AKQA staffers, Jonathan Pease and John Du Vernet, have launched a “micro consultancy”, Delorean.

Joining Pease and Du Vernet as partners at Delorean is the former VP managing director at R/GA, Jon Holloway; managing director at Antidote Worldwide, Brooke Chilcott; behavioural psychologist, Kris White and former partner at Deloitte, Nicholas Adamo.

The Delorean team

In a comment to Mumbrella, Chilcott said Delorean’s “micro consultancy” positioning offers clients “answers to the hard business questions they haven’t got answers to through normal channels”.

“First we combine evidence, behaviour and ideas to deliver what we call the Future Code. The Future Code is a fresh perspective, complete with ideas, on a business problem or opportunity. We then create an immediately actionable plan of attack that we call The Delorean.

“We’ll often be looking for opportunities to create ventures and unique commercial models with and for our clients.”

Delorean will differ to other management consultants by “taking the best of both” and starting a different model, Chilcott added.

The “micro consultancy” started when Chilcott brought the team together to “start something new” with a portion of full-time staff and “a group that are involved alongside other businesses”.

Prior to starting Delorean, Pease was Naked Communications’ executive ideas director and later the executive ideas director and managing partner at Tongue, which merged with sister WPP agency DT in 2016. DT later became ad-agency AKQA.

Du Vernet worked with Pease during his stint at Naked Communications when he was a board director and head of special projects and throughout his seven year stint as Tongue’s managing partner. He has also held positions at AKQA and Vodafone.

Delorean’s logo

Meanwhile, Holloway has been The Work’s head of strategy, The Conscience Organisation’s managing director, R/GA’s VP MD and the co-founder at Zuper Superannuation.

According to Chilcott, Delorean was launched after looking at the industry’s race towards consulting services and the way “consultancies are trying to become more nimble and agencies are trying to become more consultative”.

Delorean didn’t comment on what clients it is currently working with.

“Working in a high powered team like this at Delorean is going to be a fantastic opportunity for me to deploy my data, analytics, ai and machine learning experience to solve business problems. In my experience, the problems that most businesses face these days are much bigger than just marketing. This is where Delorean will play,” Adamo added.

White said: “The behavioural sciences have emerged as the undisputed method for understanding human psychology. No more pop-psychology, gurus or black box thinking – we have the science and now the data to create significant (often non-obvious) opportunities for businesses and organisations. The combination of unique data, behavioural economics and unbridled ideas and solutions is how unfair advantage is created. I’m excited we’ve formed Delorean with the team who know how to harness all of this.”


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