Pacific puts beauty brands under new network, launches new content studio

December 13, 2018 9:24

Pacific Magazines has bought together its Marie Claire, InStyle and BEAUTY/crew titles under a new brand umbrella, The Beauty Network.

At the same time the company has also launched a new content studio, BeautyWorks.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Beauty crew BeautyWorks InStyle Marie Claire Pacifici Magazines The Beauty Network

2 COMMENTS

A. Grade-Cynic 13 Dec 18

So basically Beauty Crew was a flop so they had to bring it under one banner?
And I love the dribble that comes out to justify the move. Can anyone tell me what “is actively leveraging insights developed through Pacific’s re-imagined capabilities to connect brands with the right audiences and drive meaningful growth”. What a load of rubbish…

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Viclic 14 Dec 18

Exactly my thoughts! 🙂
Also, since when they are a leader in the Beauty Category? Beautyheaven.com.au has much higher reach.

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