JP Media makes three key hires
Adelaide communications, digital and creative agency JP Media has kicked off 2022 with notable new senior hires and a series of business wins.
JP Media has bolstered its team with the appointments of former Sunday Mail editor and corporate communications specialist Megan Lloyd and former South Australian Tourism Commission and SWEAT public relations manager Alison Hassel. Rounding out the new hires is marketing and communications consultant Emmanuel Cavaleri.
Alison Hassel
Hassel will head the agency’s rapidly growing PR and Communications team, while Lloyd’s appointment marks the opening of a new Corporate Communications division for the
business.
JP Media general manager Daniel Crago commented, “To have Megan, Alison and Emmanuel join JP Media is a great coup for our team and many clients around Australia. “Alison is an integrated communications expert and her experience across industry is exactly what we were looking for. Her leadership skills coupled with a history of delivering successful, large-scale PR campaigns will not only greatly benefit our clients but our broader team. Megan’s appointment opens a number of new opportunities and her vast experience and proven track record in corporate communications and issues management, as well as her media background brings significant depth of service to our clients.”
Megan Lloyd
After a lengthy media career which included a decade as an editor at News Corporation, Lloyd transitioned into corporate and external affairs and has extensive experience representing the interests of organisations in diverse industries including defence company ASC, electricity transmission network operator ElectraNet, as well as manufacturing, infrastructure, local government and not-for-profit sectors. She co-managed internal and external communications for Holden including the closure of the Adelaide Elizabeth plant and the end of manufacturing in October 2017, work that was recognised with both the PRIA Golden Target and Mumbrella In-house PR Team of the Year awards in 2018.
Lloyd will leverage her experience in corporate communications to work across JP Media’s clients including the Adelaide Central Market expansion, Charter Hall, St Andrew’s Hospital, Department for Trade and Investment and Nokia. Alison Hassel joins the team as Head of PR and Communications. A highly experienced communications practitioner, Hassel joins the agency after a diverse career including senior roles at Zoos SA, South Australian Tourism Commission and SWEAT, where she led major integrated campaign activity with globally recognised brands such as MasterChef Australia, Lonely Planet and the World’s 50 Best Restaurants At the digital fitness app SWEAT, Hassel was responsible for managing PR for global fitness sensation Kayla Itsines.
Hassel will be responsible for leading iconic brands and institutions including the Adelaide Fringe, Adelaide Central Markets Authority, Mighty Kingdom, Adelaide Economic Development Authority (AEDA) and ECH.
Emmanuel Cavaleri
Cavaleri joins the PR and Communication team having built a strong resume working within agencies across Adelaide. His mix of both traditional and digital communication expertise gained from working with clients including South Australian Tourism Commission, Robern Menz and San Remo will be fully utilised across the JP Media client roster.
Crago said, “The new hires align with the significant growth of JP Media over the past 12 months. We are a true full-service communications agency which is very appealing to businesses looking for integrated solutions. In 2022, we have also welcomed several new clients to the JP Media family including Nokia, Adelaide Economic Development Authority, St Andrew’s Hospital, Broadway Property and O’Loughlins Lawyers.”
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Alison Hassel
Daniel Crago
Emmanuel Cavaleri
JP Media
Megan Lloyd
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