July’s biggest brand movers revealed
Social media giant TikTok has topped YouGov’s Biggest Brand Mover list for July.
The platform made gains in six out of 13 BrandIndex metrics in the media and communication, brand perception, and purchase funnel categories.
The media and communication category takes into account ad awareness, word-of-mouth exposure and buzz, while the brand perception category factors in general impression, value, corporate reputation, recommendation, and quality and the purchase funnel category focuses on consideration and purchase intent.
