July’s biggest brand movers revealed

Rosie Drew

August 14, 2024 8:09

Social media giant TikTok has topped YouGov’s Biggest Brand Mover list for July.

The platform made gains in six out of 13 BrandIndex metrics in the media and communication, brand perception, and purchase funnel categories.

The media and communication category takes into account ad awareness, word-of-mouth exposure and buzz, while the brand perception category factors in general impression, value, corporate reputation, recommendation, and quality and the purchase funnel category focuses on consideration and purchase intent.

The Australian government announced in early August 2024 that it has no plans to force TikTok’s parent company to sell the app, unlike the US government.

Financial technology company Afterpay stood second on the list, gaining six BrandIndex metrics as well, half of them being brand perception metrics.

Health supplements company Blackmores took third place, followed by social media brand Pinterest and insurance company Budget Direct, which all grew in five BrandIndex metrics

Biggest Brand Movers for July 2024 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics between June and July 2024.