Junior Masterchef premieres to 524,000 metro viewers on Ten

Ten’s third season of Junior Masterchef, and the first since 2011, delivered 524,000 metro viewers for the network on Sunday night. Nationally 703,000 watched the program.

A Ten spokesperson said the season will continue to grow across its run.

“The return of Junior MasterChef delivered solid results across all platforms. They might be young but our 14 mini-MasterChefs are amazingly talented and we know everyone will love their journey. Add in our judges Jock Zonfrillo, Melissa Leong and Andy Allen – plus some of the best chefs and cooks in the country – and this season will only continue to grow.”

In 2010, the premiere season of Junior Masterchef delivered 2.202m metro viewers for its first episode. Its second season in 2011 brought in 1.129. Comparatively, the regular seasons of Masterchef in those years delivered 1.695m and 1.569m for their premieres respectively.

This year saw Masterchef Australia deliver 1.228m for its premiere with the three new hosts – Zonfrillo, Leong and Allen.

The show was the third most-watched with the key advertising demographic of 16-39s and fourth most-watched with 18-49s. Nine’s The Block reveal topped all three of the key advertising demographics, including 25-54s, and delivered 1.086m metro viewers for its reveal and 992,000 for the episode leading up to the final moments.

Comparatively, Seven’s cruise ship expose, 7News Presents: Cruising – The Biggest Storm, delivered 658,000 metro viewers.

The win for the night overall went to Nine with a channel audience share of 23.7% and a network audience share of 31.9%. Seven held 19.3% and 26.0% while Ten secured 12.2% and 18.4%. ABC held a share of 12.1% and 16.4%. The most-watched multi-channel was 10 Bold with 3.5%.


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