Junkee Media releases long-form mini series in partnership with Jose Cuervo Tequila

Junkee Media has released “the phodcast”, in partnership with Jose Cuervo Tequila.

The announcement:

Award-winning independent youth publisher Junkee Media is back with its second long-form mini series, the phodcast, in partnership with Jose Cuervo Tequila. The episodes are rolling out now on Spotify, Apple Podcasts, YouTube and Junkee’s highly engaged social-first ecosystem.

The phodcast follows Junkee’s 2024 viral interview with YouTube’s forefathers, Dan and Phil, ahead of the Australian leg of their sold-out Terrible Influence tour. The interview immediately secured a coveted place in Dan and Phil lore and the global fandom conversation.

This four-part mini series examines the 16-year Dan and Phil phenomenon through the lens of Talecia Vescio, Creative Producer at Junkee and a recognisable and trusted member of the community. She brings her expertise as a long-term fan to unpack the deep fandom lore, the experience of growing up with the duo online, and explore where to from here.

Junkee is the go-to hub for youth culture in Australia, with over 35 million views each month on its fan-led commentary spanning film and TV, trending events, music and internet culture. Having introduced a suite of social-first formats in line with its 2024 relaunch, Junkee is actively leading fandom conversations across TikTok, Instagram, Pinterest and YouTube.

Over 70% of Junkee’s audience are under 30 years old, making the masthead a clear authority in validating its youth audience’s obsessions. This project forms part of the social-first publisher’s continued expansion into new mediums and long-form storytelling.

“Jose Cuervo is quite literally connecting the phans via ‘The Jose Hotline’ – serving Dan and Phil’s community of interactive introverts with branded content that is fun, engaging and ultimately becomes part of the lore itself! Our long-term partnership with Jose Cuervo (now with refreshingly new Limonada and Coconut Sparkling Margarita premix) is reflective of the brand’s genuine commitment to showing up for young adult fan communities in the way they are actually consuming content and participating in cultural moments in 2025,” said Jannah Anderson, Marketing and Partnerships Director at Junkee Media.

Project credits:
Producers: Talecia Vescio (Host), Emily Vescio
Editor-in-Chief: Alice Griffin
Marketing and Partnerships Director: Jannah Anderson
Partner: Jose Cuervo Tequila

Source: Junkee Media