JWH Group consolidates media account with Mullen Lowe’s Mediahub
After formally reviewing its media account, JWH Group has consolidated its media planning and buying, appointing Mediahub.
Mediahub was the incumbent agency partner, having worked with five group brands since November last year. From 1 July, it will manage the entire portfolio, including all of the group’s new home brands: Plunkett Homes, Oswald Homes, Residential Building WA, WA Country Builders, Residential Attitudes, Rural Building Company, and SOMO.
The Mediahub Perth team
“We’ve been looking at our media partner agency model for some time, so we’re pleased to have completed our review and appointment of Mediahub. We’re looking forward to our continued relationship with René and the team. With a group of brands as diverse as ours we certainly see the benefit in sharing learnings and taking a holistic approach to media planning across the group,” said the group’s general manager, Jay Walter.
René Migliore, Mediahub’s GM, added: “Since working with Jay and his team we’ve seen their ambition and desire to do things differently. There are some great opportunities across the group of brands, and we can’t wait to get stuck in. And working with the whole group now allows us to really share insights, trial new approaches and implement efficiencies at all levels.”
Mediahub is the Mullen Lowe Group’s global media agency. Last week, Mediahub and 303 Mullen Lowe announced the appointment of Michael Corry as head of digital strategy. The agency confirmed Corry will be working closely with JWH Group, in addition to its broader client portfolio.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Mediahub Perth
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