JWT releases first work for Vodafone Australia with new ‘power to you’ roaming campaign

Vodafone has launched a new ‘Power to You’ campaign aimed at frugal travellers to promote its $5 international roaming.

The campaign is the first piece of work from WPP’s J. Walter Thompson after the agency was appointed in March, making it Vodafone Hutchison Australia’s fifth creative partner in six years.

The ‘Power to You’ campaign says: “power to the guy who travels like a boss but pays like a backpacker, and to the girl who would be landing home without landing a big bill, power to the people switching from telco’s that overcharge you to travel to a network who gives you the freedom to travel further”.

The 30 second television commercial features a man traveling for work, a woman travelling, friends bowling and site seeing.

Two 15 second ‘Power to You’ ads are also included in the campaign opening with the words “power to the people”.


  • Creative Agency- J. Walter Thompson
  • Production Company- Infinity Squared
  • Post-production- White Chocolate
  • Sound Design- Nylon Studios, Stuart Welch
  • Music- Eardrum

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