Vodafone returns to WPP as J. Walter Thompson wins telco
Just three months after being dumped by Cummins & Partners, and just weeks after an internal restructure that saw sales and marketing brought under the same leadership, Vodafone will hand the local business back to its global partner WPP with J. Walter Thompson winning the business.
Ben McIntosh has overseen the review.
The move marks a return to the globally aligned holding company which is used by the telco around the rest of the world.
Vodafone and WPP parted ways just over two years ago when Ogilvy – appointed two years previously – declined to re-pitch for the business and Cummin’s & Partners emerged victorious.
Welcome home.
Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha.
Advertising sold by the kilo.
The poisoned chalice returns. Watch creative people flogged, treated like cannon fodder and burned out with no care, appreciation or concern from management. Good times.
Everything that is wrong with our industry in one press release. Those poor JWTers…
They ought to know better.
JWT are a very good agency and have proven adept over the years at building long term relationships with their clients.
Fingers crossed that Voda can behave like a client that a good agency deserves
I have to say there are many many talented people at JWT.
If they are given the freedom to create work as good as they are capable of, Vodafone will be in excellent hands.
I just hope the client truly has learnt its lesson.
Plus ça change, plus c’est la même chose.
“Winning” is a bit strong. They were the only credible ad shop to say yes.
And they only said yes because they had a three-line whip from Sir Martin due to global alignment.