Kantar appoints Kirsty Macmillan as head of Kantar Public in Australia

Data, insights and consulting company Kantar has appointed Kirsty Macmillan as head of its public policy and programme arm, Kantar Public, in Australia.

Macmillan will be responsible for driving the growth of the national practice and will oversee all of the interstate offices across ACT, New South Wales, Queensland, South Australia, Victoria and Western Australia.


Macmillan has been with Kantar for 15 years and steps up to Kantar Public from her previous position as senior director in the insights division where she had a specific focus on government tourism brand and communications consultancy.

She began her career with Kantar in the Kantar Public team.

Macmillan said she is “thrilled to re-join the team and embark on this new chapter”.

“I’m passionate about consulting in the public sector, and to lead such a high calibre team of consultants with strong cultural values at the forefront of change is an incredibly exciting opportunity. I look forward to working with them and partnering with our clients, especially as we navigate a post-pandemic recovery.”

Macmillan begins her role on 1 April and will be working the Kantar Public’s APAC leads, Ash Moore and Kathy O’Donoghue.

Moore said: “With her strong track record of delivering high-level communications advice and strategic consultancy to government, Kirsty is a welcome addition to lead our Australian business.

“Kirsty’s leadership capabilities and ability to provide pragmatic advice to agencies and government will be invaluable, as well as the high regard that she is held in within the government tourism sector. Her appointment will support the continued growth of Kantar Public and critically, her senior leadership expertise will support our clients as the government shifts from a reactive to a recovery stance.”

Earlier this month, announced the hire of Jon Foged into the newly created role of managing director, Australia and New Zealand, insights division.

A 60% stake in Kantar was sold by WPP to Bain Capital in 2019, in a US$4.0bn agreement. WPP AUNZ sold 100% of its interests in the business, receiving $150m from the sale.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.