Kate & Co wins Witchery and Virgin Melbourne Fashion Festival PR accounts

Kate & Co has added five new accounts to its portfolio including Witchery and Virgin Australia’s involvement in this year’s Melbourne Fashion Festival.

The other account wins include shoe brands Phare, lingerie brand Simone Pérèle and Shira Kramer Physiotherapist.

Kate & Co will be responsible for Witchery’s PR and influencer engagement strategy and the brands annual White Shirt campaign for Ovarian Cancer Research Foundation.

For Virgin Australia, the PR agency will be responsible for driving public relations and social media for the airline in the lead up to the Virgin Australia Melbourne Fashion Festival.

Kate Bensimon, Kate & Co co-director, said in a statement: “2018 is already shaping-up to be one of our biggest years to date, said Bensimon. We have some of the best publicists in the business working for us. They’re passionate about what they do, and it’s showing in their work.

“We’re proud of where Kate & Co. is going, and look forward to rolling-out these campaigns over the coming weeks and months.”


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