F.Y.I.

KateCo. PR announces four client wins

PR agency KateCo. PR has added four more clients to its catalogue – Locay, Your Reformer, CBCo., and Rocky Rafaela.

The announcement:

Independent agency, KateCo. PR, has recently welcomed four new clients, including Locay, a recently launched modern travel resource; Your Reformer, which offers the Pilates studio experience in your own home; CBCo, specifically supporting the launch of the brewery’s new beer, Goldy Lager; and joining the agency’s ever-growing Showroom is fashion label, Rocky Rafaela.

KateCo. PR is thrilled to be working alongside Locay founders, Larissa Fuller and Simone Ramjee to tell the story behind this expertly curated travel resource, which shines the spotlight on a uniquely new style of travel through their signature collection of boutique hotels and progressive tourism content.

The Locay team says, “Together, our aim is to amplify the voice of Locay, one neighbourhood at a time. KateCo. PR’s team is nothing short of remarkable, fuelling success stories with their unparalleled connections and forward-thinking strategies.”

KateCo. PR is delighted to be expanding the agency’s Beauty & Wellness portfolio with the addition of Your Reformer. Founded by Emma and Ben Stallworthy, Your Reformer has been designed to bring an inspiring reformer Pilates studio experience to the home. Launching during the pandemic, Your Reformer has grown to offer their studio quality reformer beds across Australia for purchase or hire. In addition, Your Reformer offers an on-demand app, accessories and more.

KateCo. PR is working with Your Reformer to provide a full-service PR offering across media relations, talent and influencer engagement, events and new product launches, partnerships and collaborations.

The agency is also delighted to be working with CBCo (formerly Colonial Brewing Co.) to support the launch of the brewery’s latest beer, Goldy Lager. Designed for easy drinking, Goldy Lager is the perfect addition to a chilled Sunday session. KateCo. PR will manage media relations, product seeding and events to drive awareness and trial of Goldy Lager.

KateCo. PR also welcomes Rochelle Gregory’s bold and innovative Australian fashion label Rocky Rafaela, to the agency’s stable of Showroom clients.

Celebrating individuality and self-expression, Rocky Rafaela is a fashion force to be reckoned with, having been worn by celebrities and A-listers globally such as Gigi Hadid, Dua Lipa, Paris Hilton and Ruby Rose.

In addition, KateCo. PR will once again be managing all PR activity for 2024 Melbourne Fashion Week (M/FW), is working across a number of upcoming projectsfor Penfolds and has been re-signed by La Marzocco Australia.

KateCo. PR managing director, Kate Keane, said, “We are excited to welcome these inspiring and innovative brands to the fold and look forward to rolling out successful and highly-strategic campaigns for them over the coming months.”

Source: KateCo. PR

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