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Kathmandu appoints Keep Left to PR account

Retail adventures brand Kathmadu has appointed Keep Left to its public relations account following a pitch process.

The agency has already been responsible for Kathmandu’s event ‘Relive the Adventure’ including creating the concept for and executing the event.

Gillian Yeap, CEO at Keep Left, said in a statement: “We believe that every brand has a human story to tell and we wanted to take Kathmandu’s customers through an immersive experience of its 30-year brand story.

“The 30th anniversary event ‘Relive the Adventure’ personified the Kathmandu brand, allowing consumers to engage with it on a tangible and emotional level. We’re excited to be working on a brand that’s been a central part of our team’s travel adventures over the years.”

The ‘Relive the Adventure’ event will launch the brands limited edition Heritage Collection as part of its 30th birthday celebrations.

Keep Left’s current clients include FIJI Water, Tasmanian salmon producer Tassal and industry body Dairy Australia.

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