‘We don’t use data as a panacea for growth’ says APN Outdoor’s Richard Herring

Data can be an effective sales and marketing tool for advertisers, but is not the “panacea for growth”, APN Outdoor’s outgoing chief executive, Richard Herring, has said.

He has also disputed the suggestion rival Ooh Media is leading the way in the out-of-home market by investing in data and analytics.

Outgoing CEO Richard Herring: Data is a tool