Why gaming is the next ‘big thing’ for advertising

April 30, 2024 10:07

Gaming is an untapped channel in the media world that brands need to get on board with, according to DEPT’s global CEO, Dimi Albers.

One of the biggest trends Albers is seeing globally is the rise of gaming as an advertising channel. Now in its “infancy”, he argued the growth potential is huge.

Dimi Albers

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

Hot take 30 Apr 24

“YouTube and Instagram are already dead”

but also

“There are… the players’ YouTube… channels”.

Though I do largely agree with the overall message of the article.

2 Likes

User ID not verified.

Didi 4 May 24

Lol how can YouTube be dead if dude is saying to use YouTube? This is all very silly.

User ID not verified.

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Why gaming is the next ‘big thing’ for advertising

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