Kayo in breach of gambling advertising laws

Kayo has breached gambling advertising rules by presenting gambling advertisements during live sports events outside allowed times.

Gambling advertisements must not be shown by online content providers during live sport events between 5am and 8.30pm, including in the five minutes before and after the event.

An investigation from the Australian Communications and Media Authority identified 16 different gambling advertisements aired outside the allowed times, across a total of 267 live sport events.

Kayo’s parent company, Hubbl, claimed that was caused by a system error over a six week period in February and March, 2023.

Speaking to Mumbrella, a spokesperson said: “The issue was caused by a system coding error that affected viewers using Kayo Sports iOS applications and it was rectified as soon as Hubbl became aware of the issue.

“We are pleased to have worked collaboratively with the ACMA throughout its investigation and will continue to do so in respect of the ACMA’s remedial direction.”

ACMA’s Carolyn Lidgerwood said of the breach: “Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules.

“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”

The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, or it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.


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