Latest ‘Is Don, Is Good’ campaign launches to promote new product, via Now Screen

DON Smallgoods has launched a new range of deli-inspired meat with a support campaign via creative agency and production company Now Screen, Mumbrella can reveal.

Continuing the iconic ‘Is DON, Is Good’ brand platform, the new work highlights the new pack and its innovative resealability.

The spot follows a father attempting to make himself lunch, before it gets snatched by his son. The second time he attempts it? He’s met with the puppy dog eyes from his daughter. Third time lucky…

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.