Kayo pays tribute to Kobe Bryant with a ‘blank’ page in the Herald Sun

Kayo has paid tribute to the late Kobe Bryant with a full-page ad in last Saturday’s Herald Sun, Daily Telegraph, Courier Mail and Adelaide Advertiser.

The page was largely blank in Kayo’s signature green, but leads with a quote from Bryant: “The most important thing is to try and inspire people so that they can be great in whatever they want to do”.

The bottom of the page reads “This page has been left blank for you to tear out, scrunch into a small ball and attempt a Kobe fade-away into the nearest paper bin”.

Kayo paid tribute to Kobe Bryant (Click to enlarge)

Bryant and his daughter Gianna passed away on the 26th of January in a helicopter accident.

Kayo Sports chief commercial officer, Ant Hearne, told Mumbrella: “Kobe Bryant was a rare sporting star who was globally loved.

“As lovers of sport at Kayo, we wanted to pay tribute and celebrate his life and the inspirational legacy he will leave.

“Saying ‘Kobe!’ is synonymous with throwing anything from afar into a bin, bucket or otherwise. Kayo’s tribute was designed to remember and celebrate this and encourage others to do the same.”

Kayo head of marketing, Joel Moran, also shared the tribute on LinkedIn with the message: “Hopefully there were many Kobe fade-aways today in his honor [sic]. May he continue to inspire for years to come.”

Joel Moran, Kayo head of marketing, also shared the tribute

Kayo is Foxtel’s sports streaming service. Foxtel and the Herald Sun are both owned by News Corp Australia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.