Kayo surges in new Foxtel AFL viewing data

Foxtel has released viewing data on Round 9 to 12 of the AFL, including figures from set-top boxes and online streaming services.

The announcement:

The Foxtel Group today released viewer data highlighting the success of the AFL’s Round 9 to 12 fixture featuring 33 matches over 20-days, with live audiences for Fox Footy up 14% compared to Rounds 1 to 8, and up 59% compared to Round 9 to 12 in 2019.

Released for the first time, the data covers Foxtel set-top boxes together with streaming platforms Foxtel Now, Foxtel GO and the fast-growing Kayo. It highlights massive fan engagement with the 2020 season so far with live audiences up +34% compared to the first 12 rounds of the 2019 season. Average audiences for Foxtel are up 10%, and Foxtel Now, Foxtel GO and Kayo audiences are up over 200%.

With many fans unable to attend the footy in person because of COVID-19 restrictions, viewers have sought out Fox Footy as the go-to destination for the best footy action. Audiences for live Fox Footy produced matches are up 44% so far this season across the Foxtel Group’s platforms.

The shorter match durations and the AFL’s scheduling with fewer match overlaps and more standalone prime time matches have also been winners with viewers.

Foxtel Sports Executive Director Steve Crawley said: “What a ripper result for the game. Our team at Fox Footy have been delighted to bring a unique season to more viewers than ever before, and the AFL could not have been a better partner during these times.

“We are incredibly excited about the next instalment of the Footy Frenzy which begins with a Thursday-night doubleheader on 27 August featuring the Hawks and Bombers at Adelaide Oval, followed by the Tigers and Eagles in a blockbuster at Metricon Stadium.”

Source: Foxtel Media media release


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