Keep Australia Beautiful campaign takes a road trip
Keep Australia Beautiful Week has launched a new campaign focusing on the impact of litter in remote roadside area.
The campaign uses radio spots in which people try to get picked up from the middle of nowhere to demonstrate how unlikely it is that litter could be collected from similar spots.
The clips will be airing on national and local radio throughout August.
Peter McLean, national executive officer, KAB said in a press release: “This year’s annual Keep Australia Beautiful National Litter Index has indicated that highways and roads are second only to industrial sites in terms of litter volume. Tens of thousands of tons of waste in the form of drink cans, water bottles, takeaway wrappers, cups, cigarette butts, newspapers and magazines are found on our highways. The seven billion or so cigarette butts alone could circle the earth around 4.4 times – not to mention all the other waste material. KAB Week is a great opportunity to draw attention to this problem.”
The next phase of the campaign will target schools with the national “Litter Launch” print work, along with KAB principal sponsor Hungry Jack’s ‘Bag it and Bin it’ program, which carries KAB messaging on its bags.
Credits
Pick-Up Radio:
Client: Keep Australia Beautiful
National Executive Officer: Peter McLean
Publicity Manager: Lara Shannon
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Andrew Chu
Copy Writer: Ryan Albuino
TV Producer: Katrina Morelli
Sound Engineer: Anthony Tiernan
Group Account Director: Justin Cox
Senior Account Manager: Claire Tritton
Litter Launch:
Client: Keep Australia Beautiful
National Executive Officer: Peter McLean
Publicity Manager: Lara Shannon
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Simon Hayes
Copy Writer: Giles Clayton
Head of Craft: Tim McPherson
Head of Art: Michael Dole
Illustrator: Gee Hale
Print Producer: Adrian Jung
Group Account Director: Justin Cox
Senior Account Manager: Claire Tritton
