Keep Left wins home appliance company NEFF

Public relations agency Keep Left has won the PR account for German home appliances company NEFF.

The appointment comes as the brand looks to strengthen the business’ content marketing program and target at-home cooks.

Keep Left will be responsible for the company’s strategic direction, planning, production and publishing.

Roberto Finamore, senior brand and communications manager for NEFF, said in a statement: “It’s our mission to inspire enthusiasm through our products, service and content all developed from the perspective of the home cook.

“Our content marketing program is about tapping into the passion these customers have for the cooking process, the ingredients they use and where these ingredients come from.”

Gillian Yeap, CEO at Keep Left, added: “We’re excited to work with NEFF on a content program to build the brand in Australia and help NEFF sit in the consideration set. Our office is full of dedicated cookery fans, so it’s going to be an easy brand to sink our teeth into.”

Keep Left’s clients include FIJI Water, Kathmandu and Chandon.


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