SBS makes Helen Kellie chief content officer with Amanda McGregor new marketing head
Helen Kellie
Multicultural broadcaster SBS has promoted Helen Kellie to the role of chief content officer, and brought in former ITV executive Amanda McGregor to take up the now vacant role of director of marketing.
Kellie, who is a former chief marketer of the BBC and BBC Worldwide, will be now be charged with bringing together SBS content and marketing teams, with McGregor to take up the now vacant role of director of marketing.
“Amanda replaces Helen Kellie, who has assumed a new position of chief content officer at SBS, which brings together SBS content and marketing teams, and our genre focus areas under one umbrella, to maximise the impact and experience for Australian audiences of our unique SBS content offering across our traditional and digital platforms,” said Michael Ebeid, managing director of SBS.
“With Amanda’s mix of public and commercial broadcasting experience, nationally and abroad, she will add significant value to our strong SBS executive team.”
McGregor will return to Australia to join SBS from ITV in the United Kingdom where she is currently head of marketing for ITV Network drama. She has previously worked with Kellie at the BBC and before that worked with the ABC in Australia as head of marketing for ABC International.
“Amanda will play a pivotal role in our continued efforts to cement SBS’s reputation for high-impact, creative marketing campaigns on modest budgets, which support the programs and content that only our special Charter can deliver to Australian audiences,” said Kellie.
McGregor will report to the Kellie and will drive SBS marketing and brand strategies. “I’m very much looking forward to joining SBS and leading marketing and brand strategy to support the growth of SBS’s unique offering across platforms,” said McGregor on her appointment.
Earlier this year SBS restructured its marketing team following the departure of SBS’s group marketing manager Katherine Raskob. It also move its moved agencies with Naked Communications appointed to handle its full service creative and media account ending the Razor Group’s relationship with the public broadcaster.
Kellie has been with SBS since 2012.
Nic Christensen
WTF? Chief Content Office!? I thought this lot was in the middle of an efficiency review instead they’re appointing more people to senior executive ranks. Seems to me they’re giving the Government another justification for a merger with the ABC.
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