Kellogg’s Twitter PR contest is a cereal thriller (sorry)

If Kellogg’s decision to use Twitter to put an agency on its PR pitch list was intended to highlight the social media savvy agencies, it’s been working.

Since the challenge was issued yesterday, the #kelloggspr hashtag has been trending nicely.

For me, an early leader is Liquid Ideas, which has created a mini meme with its “Brekkie without Kellogg’s…” contest.

So far suggestions include Brekkie without Kellogg’s is like…

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