Laptops crash, bash and wash as the ‘ultimate power tool’ in new Kennards Hire campaign
Tradies using a laptop to cut, nail, weld and high-pressure hose a patio is the visual imagery underpinning a tongue-in-cheek new campaign from Kennards Hire that spruiks the brand’s online shopping options.
Creative agency Bashful is behind the new campaign for the hardware brand, which debuted during The Block on Sunday evening, positioning the website as ‘The ultimate power tool’.
Tim Chenery, Bashful creative director, said” “Kennards Hire’s website just had a major upgrade and we needed Aussie and Kiwi tool-needing blokes to know about it. We wanted to make this campaign exactly how a power tool company would make it; blokes in workwear, using tools, doing the jobs that tools do. But, in our case, it’s not a saw or a drill.
“It’s Kennard’s Hire’s new website with online hiring. The ultimate power tool.”
Theo Triantafillides, Kennards Hire’s chief commercial officer, said: “We needed a campaign that would help re-frame how the audience saw equipment hire. For customers, hiring equipment can be experienced and transacted like everything else they do now – online at a time that suits them.
“At Kennard’s Hire we’ve always prided ourselves on our innovation and customer centricity; Bashful have captured and executed that perfectly with this campaign.”
Credits:
- Client: Kennards Hire
- Chief Commercial Officer: Theo Triantafillides
- Head of Marketing: Manelle Merhi
- Agency: Bashful
- Creative Director: Tim Chenery
- Copywriter: Jason Kempen
- Agency Producer: Joelle Dulaurens
- General Manager: David Astwood
- Client Services Director: Jade Ramsey Elliot
- Account Director: Luke Haddrick
- Director: Matt Devine
- Production Company: Revolver
- Managing Director/EP Michael Ritchie
- Executive Producer Pip Smart
- Producer: Serena Paull
- DoP: Peter James
- Edit House: The Butchery
- Post House: Heckler
- Sound Studio: Sonar
