Kevin Dillon returns to OzTam as new industry development director

OzTam has bolstered its stakeholder relationships with the appointment of Kevin Dillon to the newly-created role of industry development director, effective immediately.

The stakeholder facing role will span across broadcasters, media agencies and industry bodies, seeing Dillon responsible for identifying and developing new tools and data sets that will allow broadcasters to maximise their audiences and assist advertisers to target them.


Dillon will report directly to OzTam CEO Doug Peiffer, consulting with stakeholders across the industry to to determine their needs and priorities, foster alignment in determining which initiatives to pursue, and manage and deliver selected projects.

Dillon’s experience spans across roles in in the Media/Telco, Internet and Renewable Energy sectors in Australasia and Silicon Valley. He has held senior leadership positions with Sigma Systems, Telstra Corporation and Juniper Networks.

Dillon previously joined OzTam in 2014-16 as the lead consultant in the conceptualisation, development and industry-wide adoption of the data analytics platform that supports OzTam’s Video Player Measurement (VPM) service. The VPM service captures minute-by-minute viewing of all BVOD content streamed live or on demand.

Peiffer welcomed Dillon’s return to OzTam, saying: “Kevin is a proven media and technologically-savvy leader, and a superb connector of people, organisations, insights and possibilities.

“His affinity with digital transformation and industry-disruptive change, and his stakeholder management skills, make Kevin the ideal nexus between OzTam’s audience measurement service and potential industry enablement and technology initiatives.”

Dillon added: “My experience developing OzTam’s VPM service and bringing it to market is a career highlight.”

“I am delighted to return at this important juncture for the business and wider industry, as OzTam continues to enhance its world class cross-screen measurement capabilities, and explores new technologies and tools to help advertisers reach broadcast audiences.”


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