Keynote speaker for ad:tech Melbourne pulls out

The keynote speaker for this week’s ad:tech conference in Melbourne has pulled out.

Bonin Bough, global director of digital and social media at PepsiCo, will not be attending the event, to be held on Wednesday at the Hilton.

He will be addressing delegates by video link from the PepsiCo Auditorium in New York instead.

According to ad:tech, Bough withdrew due to internal changes at PepsiCo’s New York office, and informed event organisers on Saturday morning (AEDST) that he could no longer attend in person.

However, he will be taking questions from the audience, and will be assisted on site by PepsiCo Australia representatives.

Bough is credited with integrating digital into Pepsi’s overall brand strategy, and has worked on initiatives such as the Pepsi Refresh Project, Gatorade Mission Control, the PepsiCo 10 and the Women’s Inspiration Network.

The other three keynotes at ad:tech Melbourne include the founders of Spreets, Dean McEvoy and Justus Hammer, Haresh Khoobchandani, the chief marketing officer, consumer and online, Microsoft Asia Pacific, and the digital communications manager from Tate, UK, Jesse Ringham.


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