KFC and Holden announced as major sponsors of Big Brother

KFC and Holden have been announced as the major partners of Nine’s Big Brother. Peter Wiltshire, group sales and marketing director of Nine said Big Brother will deliver “unrivalled integration” for advertisers.

The announcement:

Peter Wiltshire, Group Sales and Marketing Director of Nine Entertainment Co. today announced KFC and Holden as the major partners of the Nine Network’s highly anticipated reality series Big Brother.

In announcing the partnerships, Mr Wiltshire said “the return of the Big Brother series signifies Nine’s continued commitment to deliver outstanding local content that provides advertisers with an unrivalled integration platform.