KFC has unveiled the next stage of its Goodest Get Together promotion in which it ran a competition to help one person throw a party for 100 of their Facebook friends.
Agencies involved in the promotion include creative agency Ogilvy, PR agency Edelman, events company Ensemble and media agency Mediacom.
The winner of the competition was Liz Daly, with friends being flown in from as far as Europe for the KFC catered banquet. The new ad broke online over the weekend.
The brand has also uploaded a separate video explaning the rationale behind the phase “Goodest”, which is a play on its So Good positioning.
The campaign will be followed by a project officially launched yesterday KFC is describing as The Goodification. It said in a message on its YouTube page: “The 26th of February 2012 is a good day for KFC. In fact, it’s our goodest day ever, because we’ve set out on a mission to improve everything we do. We call it ‘The Goodification’. It’s simple; you take a good thing, goodify it, and voila! It’s gooderer. So there’s lots of good stuff to come. Or is it gooder stuff? Or the goodest? Well, you pick. What we do know for sure is that we’re getting gooderer, for you.Have a good one.”