KFC begins The Goodification

KFC has unveiled the next stage of its Goodest Get Together promotion in which it ran a competition to help one person throw a party for 100 of their Facebook friends.

Agencies involved in the promotion include creative agency Ogilvy, PR agency Edelman, events company Ensemble and media agency Mediacom.

The winner of the competition was Liz Daly, with friends being flown in from as far as Europe for the KFC catered banquet. The new ad broke online over the weekend.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.