KFC brings the Bird to Birdsville

KFC are ‘Bringing the Bird to Birdsville’ in its latest campaign featuring their food truck bringing the chain’s fried chicken to the small Queensland town.

Created by Ogilvy, the 30 second commercial shows the truck during its recent visit to outback community’s Big Red Bash music festival earlier this year.

The 45 second spot is an extended version of the ad showing all the different people of the Queensland town including children, teenagers and adults, eating KFC.

Annabel Fribence, managing director for individual meals at KFC Australia, said: “Our mission was to remind all Australians of the great taste of our Original Recipe Chicken, a formula that’s remained unchanged since it was first created by Colonel Sanders himself.

“We know people often travel hundreds of kilometres to satisfy their KFC craving, so we thought we should return the favour.”


  • Client: KFC Australia
  • Marketing Director: Annabel Fribence
  • Marketing Manager: Ruth Taylor
  • Agency: Ogilvy & Mather
  • Group Creative Director: Shaun Branagan
  • Art Director: Seamus Fagan, Paul Bennell
  • Copywriter: Joshua Parmenter , Steven Thomson
  • Producer: Renee Nadin
  • Production Company: Ogilvy X
  • Director: Jonathan Nyquist
  • DOP: Tim Tregoning
  • Executive Producer: Rob Spencer
  • Producer: Alex Tizzard
  • Production Manager: Serena Rettenmaier
  • Editor: Philip Horn
  • Colourist: Ben Eagleton
  • Flame Artist: Heather Galvin
  • Music Supervision: Anton, Trailer Media
  • PR: Ogilvy Public Relations Sydney
  • Activations: Geometry Global

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.