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KFC chooses Kentucky, NSW as location for new product launch

Fast food chicken chain KFC has chosen the town of Kentucky, NSW as the launch location for a new addition to its menu.

The town of 311 residents – which are the stars of a TV ad to launch tomorrow – was the first to try KFC’s Sweet Sesame Crunch before it was made available to the general public.

KFC’s CMO Nikki Lawson said in a statement: “KFC founder Colonel Harland Sanders started out by offering his delicious chicken to local Corbin Kentucky US residents and passers-by back in 1929. We were really excited to reinvigorate this heritage offering and provide Kentucky, NSW residents with an exclusive opportunity to try our latest chicken creation. We had a great turn-out for the commercial and the feedback on our new Sweet Sesame Crunch chicken was outstanding. We can’t wait to share this new recipe with all Australians.”

The brainchild of the campaign idea was Ogilvy Sydney, with PR by Edelman and media by MediaCom.

The news comes a week after KFC announced it was to bring back controversial burger The Double. The bun-less burger was available for just two days, on 27 and 28 June.

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