Heritage Bank claims media first with streaming online banner for ‘bank rage’ campaign

Heritage Bank’s ‘Bank rage’ campaign, which began with a mailer targeting journalists a few days ago, is claiming a media first with the launch of a streaming online banner ad that allows users to throw virtual objects at their current bank.

The online offensive launched at midnight last night on, and will run until midnight this evening. According to the bank, this is the first time a brand has put an interactive video in an online banner ad.

Heritage Bank is running hourly competitions using the #bankrage hashtag, and asking people to nominate what can be thrown at targets within the ad at

The bank has also transformed two Adshel bus stations in the Brisbane CBD into miniature, interactive bank branches. The ad sites are located by BOQ, Westpac, Suncorp and HSBC, and include a message on the roof targeted at rival bank executives.

The campaign also has a print element, with a double-page spread having run in The Sunday Mail yesterday; the ad included a form people need to switch banks.


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