KFC gives out prizes through drive though as part of its ‘Home Cricket Ground’ campaign
KFC has followed up its ‘Home Cricket Ground’ campaign with a stunt which saw the fast food chain hand out a range of prizes at random KFC Drive Through restaurants to make their home cricket ground better.
Consumers received cricket gear, TVs and bean bags with KFC giving more gifts to a family in Perth who lost their home in the Perth bushfires earlier this year and also to Jenny Kroker in Alice Springs in recognition for her work in women’s and indigenous cricket.
https://www.youtube.com/watch?v=Wf2WcQRZCXY
The ‘Home Cricket Ground’ campaign, created by Ogilvy, launched in November.
https://www.youtube.com/watch?v=ozm2n0JvvfI
https://www.youtube.com/watch?v=rlN1Yzz3Ic4
Credits:
- Client: KFC Australia
- Creative: Ogilvy Sydney
- Production: One20 Sydney
- Social: Social@Ogilvy
- Public Relations: Edelman Australia
- Branded Entertainment: Ensemble
- Media: MediaCom
