KFC ventures into AR mobile games with the launch of the The Great Bucket Hunt

KFC has just dropped ‘The Great Bucket Hunt’ a mobile-based adventure game with augmented reality (AR) that allows KFC fans to win food, sports and food experiences.

Available to KFC customers nationwide, players can search for virtual buckets placed all over the country, with prizes worth up to $50,000 to be won.

Kristi Woolrych, CMO at KFC Australia, said:We’re so excited to launch ‘The Great Bucket Hunt’ for the first time to give Australians the chance to play and win big with a tasty selection of prizes.

“We know our fans go crazy for our food, and so our prizes are made up of delicious Kentucky Fried Chicken, KFC bucket list experiences, as well as a number of cash prizes, with everyone walking away a winner. We hope our fans make the most of ‘The Great Bucket Hunt’ by venturing out and finding the hidden buckets.”

‘The Great Bucket Hunt’ a mobile-based adventure game with augmented reality (AR)

The announcement read: “Playing couldn’t be easier; simply tap ‘The Great Bucket Hunt’ on the KFC App to go forth in your bucket-hunting quest. To hunt down the goods, use the Bucket Map to find the virtual buckets, then spin them using AR to see what you’ve won and add them to your stash. And if you’re anything like us, you’ll know there’s nothing like a bit of healthy competition, which is why your fellow bucket-hunters can snap up virtual buckets right in front of your very eyes.

Prizes won in the game must be redeems within 72 hours, via the KFC app. Participants can also only redeem one food prize per day.

Some  prizes to be won  below:

  • Free KFC food: 15-piece Original Recipe, 3-piece Original Tenders, Zinger Burger, Ultimate Box, Large Popcorn Chicken, Nugget Go Bucket.
  • KFC merch and great value deals: KFC hoodies, 30 for $10 Nuggets, 21 for $21 Original Recipe Chicken, 10 for $10 Tenders, $2 Sliders and more.
  • Sports and food experiences: NRL Grand Final tickets, AFL Grand Final tickets, Ashes Tickets, Free KFC for a year, KFC Family Feed every Sunday for a year and your own KFC Catering Pack.
  • Cash prizes: $25 – $200 eftpos gift cards, $5,000 cash and for one lucky winner, $50,000 in cash.

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