Khemistry wins Queensland Rugby Union creative account

Brisbane agency Khemistry has been appointed to manage the Queensland Rugby Union’s digital and visual creative campaigns.

Creative partnership to reignite passion for rugby union

Queensland Rugby Union (QRU) has today announced it has entered into a partnership with award-winning creative agency Khemistry.

The partnership’s aim is to grow rugby union’s popularity across Queensland and reignite the State’s love affair with the game by stepping up its visual and digital impact.

QRU CEO Richard Barker said the arrangement would allow two prominent Queensland ground-breakers to show the sport in a whole new light.

“To partner with Khemistry will bring enormous creative opportunities, not only to our organisation but also to our other commercial partners,” Mr Baker said.

Khemistry Managing Partner Andy Fyffe said the prospect of working with QRU was appealing for many reasons, the most obvious being the organisation’s strong desire to keep pushing the envelope.

“It is incredibly important to us to partner with organisations that are passionate about the value of their brand and being innovative in the digital realm,” Mr Fyffe said.

“We want to work with those who share this passion and QRU is squarely in that space.”

Operating in Brisbane for the past 12 years, Khemistry is a brief-to-broadcast agency that offers specialist in-house production.

It has won multiple awards for creative and digital campaigns, including collecting nine separate awards at the recent Brisbane Advertising and Design Club (BADC) award ceremony.

From a Khemistry media release


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