Kia and Innocean tap renowned director François Rousselet for new post-apocalyptic spot

Kia Australia has taken a bold, creative approach to advertising its new EV range, showing it off in a post-apocalyptic world overrun by zombies, via Innocean Australia.

The spot hopes to increase awareness of the new range in a way never seen before on Australian television – but to do this, Innocean had to ask some ‘out-of-this-world’ questions.

Kia answers these questions, as they show the quiet EV5 and EV9 vehicles allow a person to get on with life, even if they live in a world inhabited by zombies.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.