Kia challenges viewers to save famous World Cup goals

Miranda Ward

June 19, 2014 12:42

Kia has followed up its Mumbrella Award-winning Australian Open challenge for viewers to return the world’s fastest serve with a similar interactive campaign running on SBS throughout the FIFA World Cup.

Viewers are given opportunities “to re-write the global sport’s history – by using their smartphones to save some of the World Cup’s most famous goals”.

Using an app, designed by Mnet, fans can attempt to save goals and build their points in a national competition for a chance to win a Kia Pro_cee’d G.

https://www.youtube.com/watch?v=E_IjhAzBKfA

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.