Kia dominates online sponsor mentions during Australian Open

Kalila Welch

January 30, 2024 10:21

Kia has wrapped up the Australian Open 2024 with a 58 per cent share of voice, in terms of sponsor mentions on social media, according to the latest Meltwater data.

It seems a fitting result for the tournament’s headline sponsor, which has been mentioned 21,500 times on social media since 1 January, however, Kia fell significantly behind when it came to logo recognition online.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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