Kia gives 2010 Melle Mel ad a sequel with Salt-N-Pepa
Hip-hop duo Salt-N-Pepa become a mother’s imaginary friends in an ad for the new Kia Next Generation Sportage. The spot follows on from a 2010 ad which saw the woman’s husband pop out for nappies which saw him singing along to rap song The Message alongside Melle Mel and Grandmaster Flash and the Furious Five member Scorpio.
https://www.youtube.com/watch?v=ntvh9r0h82c
The ad was created by Innocean Australia and Directed by Prodigy’s Tim Bullock, who was also behind the original ad.
The spot features the same couple along with their daughter, now four years old. In this version, the mother relives her youth, while singing along to Salt-N-Pepa’s Push It.
The ad, which will run during Kia’s sponsorship of the World Cup on SBS, is supported with print, outdoor and digital.
https://www.youtube.com/watch?v=hK3Xz8QrEqQ
Credits:
- Agency: Innocean Australia
- Creative Director: Scott Lambert
- Creative team: Mike Lind, Yanni Pounartzis
- Head of Broadcast: Tania Templeton
- Group Business Director: Rick Whaite
- Senior Business Director: Janine Allan
- Media director: Daniel Vega
- Production Company: Prodigy
- Director: Tim Bullock
- Executive Producer: Jonathan Samway
- Producer: Julianne Shelton
- DOP: Daniel Ardilley
- Editor: Adam Wills
- Colourist: Ben Eagleton
- Post Production: Prodigy
- Artists: Salt n’ Pepa
- Music Director: Eden Martin
- Sound: Song Zu
- Media: initiative
- Client – Kia Motors Australia
- General Manager Marketing, Steve Watt
- Brand and Advertising Manager, Gerrit Walters
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Excellent – great continuation of this campaign..
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Stoner ad.
Thumbs up.
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Well done, really love this!
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A sequel better than the original!
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Gold! God I see A LOT of myself in her.
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Great continuity. Well done
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Someone should tell that poor woman her husband is gay….
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Great ad – gets the emotions going.
Well done Innocean Australia!
Let’s hope it leads to increased Kia sales.
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Love.
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Well done.
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Both ads make me smile when they’re on, even though I’ve seen them numerous times. How many ads can you say that about?? Great stuff.
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We bought our own Kia Sportage on the back of the original ad (well, that and because it blew the competition out of the water)…great to see the continuation…
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Cant wait for tge 3rd ad, maybe have both the dad and mum in the car for the next one..
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The 1st ad was better but really hope it has a 3rd ad as well to continue from the 1st 2.
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Haha just love it! makes watching the soccer worth it, love love love salt n pepa
We all no women can multi task he forgot the stuff in the first add, did she remember the milk?
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Love salt n pepa great add, reminds me of my youth
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The little girl flashes on and off! So magical. Love this ad!
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