Kia marks financial year end with ad that ‘makes perfect sense’
Kia has marked the end of the financial year, the busiest period for retailers, with a campaign that introduces the idea that a Kia is a car that ‘makes perfect sense’.
Kia’s national marketing manager Steve Watt, said: “Kia is a challenger brand and that gives us permission to do things a bit differently like in the Sportage commercial featuring Grand Master Melle Mel and Scorpio. Consequently we want to bring that same approach to retail advertising, there’s no reason why it has to be boring.”
The campaign will be supported by radio, online and press advertising.
Scott Lambert, who joined Innocean as creative director in October last year, said: “The “Makes perfect sense” positioning gives us a great platform to produce surprising work that is entertaining and memorable, but at the end of the day it is still about driving traffic. This initial retail campaign is just a small taste of where we are going with the brand.”
Credits:
- Client: Kia Australia
- Agency: Innocean Australia
- Creative Director: Scott Lambert
- Creative: Mike Lind
- Production Company: Engine
- Agency Producer: John Lamble
- Strategy Director: Kathy O’Connor
- Group Account Director: Simon Hornery
- Business Director: Janine Allan
hmmm last year Cheese Rolling was actually cancelled.
http://www.guardian.co.uk/uk/2.....-cancelled
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This ad really annoys me!
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