Kia marks financial year end with ad that ‘makes perfect sense’

Kia has marked the end of the financial year, the busiest period for retailers, with a campaign that introduces the idea that a Kia is a car that ‘makes perfect sense’.

Kia’s national marketing manager Steve Watt, said: “Kia is a challenger brand and that gives us permission to do things a bit differently like in the Sportage commercial featuring Grand Master Melle Mel and Scorpio. Consequently we want to bring that same approach to retail advertising, there’s no reason why it has to be boring.”

The campaign will be supported by radio, online and press advertising.