Kia recruits Rafael Nadal to recreate car noises in ‘Get ready to Get Mean’ campaign

Car manufacturer Kia has recruited Rafael Nadal and other people to recreate the noises a car makes in its ‘Get ready to Get Mean’ campaign.

The ad consists of close ups of peoples faces as they make the sounds of a car. The noises are then edited to sound like a racing car.

The ad debuted shortly after Nine announced Kia as a lead advertiser for the network’s first year of broadcasting the Australian Open tennis tournament.

ANZ, Uber Eats and AGL were also unveiled as key advertisers for the event.

Kia’s creative agency of record is Innocean, who in 2017 helped the brand run a media pitch.

Havas Media ended up winning Kia’s media account from incumbent agency Initiative.


  • Client: Kia Motors Australia
    Chief Operating Officer: Damien Meredith
    GM, Network Development: Manuel Tyras
    Brand Manager: Andrew Phan
    Agency: Innocean Australia
    Executive Creative Director: Steve Jackson
    Creative Director: Paul Bruce
    Creatives: Roy Leibowitz & Chris Wilson
    Executive Producer: Craig Sloane
    Production Director: Warrick Nicholson
    Senior Digital Producer: Jye Calder
    Account Management: Jamie Clift, Nalisha Dahya & Amber Lowings
    Director / Photographer: Simon Harsent @ Pool Collective
    DOP: Matt Stewart
    Post-Production: Heckler
    Head of VFX: Jamie Watson
    Executive Creative Director: Luca Ionescu
    Executive Producer: Will Alexander
    Senior VFX Producer: Amy Jarman
    Head of 3D: Tom Corbett
    Lead Editor: Andrew Holmes
    Senior Colourist: Greg Constantaras
    3D Artists: Tim Jarick, Dusan Marjanovic & Boris Fomin
    VFX Artists: Younguck Ha & Bertrand Polivka
    Animators: Fred Venet & Shaun Leong-Williams
    Game Developers: Code on Canvas
    Activation Partner: Bastion
    Media: Innocean & Havas

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