KIIS 101.1 hosts outdoor competition encouraging listeners to ‘kiss’ a car

A part-time Uber driver has won a car from ARN’s KIIS 101.1 Melbourne as part of an outdoor activation to promote the station’s Matt & Meshel breakfast show – with the listener ‘kissing’ a car for over two hours on Chapel Street.

The stunt, a collaboration between KIIS101.1 and The Chapel Street Precinct, ran over the course of the breakfast radio show with the ultimate winner taking home a Honda Jazz.

Participants had to keep their lips locked on the branded car and were tempted throughout the competition with alternative prizes including a $1,000 Priceline voucher and a West Elm sofa valued at $1,299.

During the competition, contestants were told if there was not a clear winner, the car would instead be given to a caller just before the conclusion of the radio show at 9am – a threat which could have resulted in contestants going home with nothing.

The Chapel Street Precinct association marketing and events director Chrissie Maus said the campaign deliberately shirked “traditional marketing rules”.

“Chapel Street can be uniquely cheeky in our marketing campaigns. We’re not bound by the traditional marketing rules that our competitors follow, so we can think creatively and be unapologetically bold to get the best cut through for our retailers,” she said.

The eventual winner, 26-year-old Travis McDonnell from Windsor, who kissed the car for two and a half hours is yet to decide if he will use the car for work or donate it to his mum.

“It was really hard, I had no feeling in my fingers and I was going to give up five minutes later, but I luckily stayed the distance,” he said.


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